السبت، 26 نوفمبر 2016
الأربعاء، 23 نوفمبر 2016
الأربعاء، 2 نوفمبر 2016
الأحد، 28 أغسطس 2016
The New Google Formulas
A little background first. The old formulas were based on
linking. Linking and more linking. That's generally what it took to get
good SEO rankings in Google. Sure, you had to have a title, and
meta-keywords didn't hurt. And your content had to be on topic. But the
real influencer was the links. All things being held equal, the more
links you had to a particular page, the higher rankings in Google for
your keyword. So just about everyone who wanted SEO rankings would focus
on keywords.
But things have changed now. You can't just "buy" your way into Google rankings by getting lots of links. In fact, lots of links can hurt you instead of help you. We are seeing tons of evidence that Google is just simply devaluing the links that come to your site when they see any kind of spam tendencies. And it is almost impossible to get tons of links in a hurry without creating a spam-like footprint. And the servers at Google are exceptionally good at seeing right through that footprint. And they devalue the links and you don't get credit for them. And so it is like you don't even have the links at all. So no rankings.
So what is the solution? I believe that now more than ever, the solution is article marketing. Not spamming by writing an article and submitting it to 1000 sites article marketing. Instead, real article marketing, the way article marketing was designed in the beginning before it was corrupted with spinning and spamming.
So what is real article marketing? It is simple. Write articles that people want to read (people, not spiders and robots) and get those articles published online. Then get a few - read: a few - links to those articles by - get this: writing more articles and linking to the first articles. That's it.
Sounds too simple to work, doesn't it? But it does. In fact, some of the best traffic online these days is coming from article marketing just like this. Simple. Easy to do.
It's so easy you can do it too.
Simply write 3 articles each day. 400 words each. If you type at 40 words per minute that will take you 30 minutes. Then submit one article to your website. Then submit the second article to your favorite article directory, with a link back to your website. Then submit the third article to a non-article directory website such as a niche blog or social media website, and put two links in that article, one to your site, and one to the article on the article directory. That's it. That's it for article marketing.
Then to supercharge it, just focus on sending traffic - not to the articles - but to the niche website or social media site you submitted the third article to. Drive traffic with your list, maybe buy a little traffic, recommend to your friends, etc.
But things have changed now. You can't just "buy" your way into Google rankings by getting lots of links. In fact, lots of links can hurt you instead of help you. We are seeing tons of evidence that Google is just simply devaluing the links that come to your site when they see any kind of spam tendencies. And it is almost impossible to get tons of links in a hurry without creating a spam-like footprint. And the servers at Google are exceptionally good at seeing right through that footprint. And they devalue the links and you don't get credit for them. And so it is like you don't even have the links at all. So no rankings.
So what is the solution? I believe that now more than ever, the solution is article marketing. Not spamming by writing an article and submitting it to 1000 sites article marketing. Instead, real article marketing, the way article marketing was designed in the beginning before it was corrupted with spinning and spamming.
So what is real article marketing? It is simple. Write articles that people want to read (people, not spiders and robots) and get those articles published online. Then get a few - read: a few - links to those articles by - get this: writing more articles and linking to the first articles. That's it.
Sounds too simple to work, doesn't it? But it does. In fact, some of the best traffic online these days is coming from article marketing just like this. Simple. Easy to do.
It's so easy you can do it too.
Simply write 3 articles each day. 400 words each. If you type at 40 words per minute that will take you 30 minutes. Then submit one article to your website. Then submit the second article to your favorite article directory, with a link back to your website. Then submit the third article to a non-article directory website such as a niche blog or social media website, and put two links in that article, one to your site, and one to the article on the article directory. That's it. That's it for article marketing.
Then to supercharge it, just focus on sending traffic - not to the articles - but to the niche website or social media site you submitted the third article to. Drive traffic with your list, maybe buy a little traffic, recommend to your friends, etc.
By the way, do you want to add a coaching program to your business? If so, download my brand new free training here: coaching program training
Sean Mize is the author of Anyone Can Coach, the definitive guide to starting your own coaching program fast.
Article Source:
http://EzineArticles.com/expert/Sean_Mize/28298
Sean Mize is the author of Anyone Can Coach, the definitive guide to starting your own coaching program fast.
How to Get Google to Send You SEO Traffic
Google wants to send you traffic. That's right. In fact, that is
their entire business model. Think about it. Their business doesn't work
if people don't search and get results. Because if they didn't get
results then they wouldn't come back and search more. And if they didn't
come back and search more, Google wouldn't have any traffic.
So then why does Google spend so much time banning different practices, and seemingly making it harder and harder to get your page in Google? They want your content, but make it really hard?
The reason is simple: they want the best content, not the content by the person who spends the most money getting links to their content. The thing is, up until recently, their biggest method of determining what the best content is, was links. Because linking is a great proxy for interest, absent maliciousness. Which is what they think of excessive linking - maliciousness. But enter top-notch coding and social media. Now Google has two new weapons against spamming content creators: they can first of all determine if the content is written by a human (for the most part) and it is very difficult to spam Google into giving you traffic you don't deserve. And they are now able to use social media stats to determine the level of real traffic (and hence interest) a piece of content generates.
Because of this, they no longer have to rely only on links. And so what we are seeing in the article marketing world is that links are becoming less important. What we are seeing in the search world is that links are becoming less important. In fact, we are seeing that if you get a ton of links to your article, Google is probably going to show it less not more. Because they have gotten extremely sophisticated about knowing that you are not getting the links naturally, but are instead getting the links through purchases or automated spammy methods. And they are simply discounting those links.
So what does this mean for you, the small time marketer? It is actually very good. Because in the past, if you wanted search rankings, you had to do crazy things to get enough links to compete with the big boys in your niche. So it was very hard to do SEO. Very hard. But now things are different. In fact, if you have been watching the SEO rankings for your own niche, you have probably noticed that lately smaller and smaller websites and blogs are getting the top rankings. And the bigger sites are getting lower rankings.
Go ahead, do some Google searches for your niche keywords. You will likely see this occurring.
So then why does Google spend so much time banning different practices, and seemingly making it harder and harder to get your page in Google? They want your content, but make it really hard?
The reason is simple: they want the best content, not the content by the person who spends the most money getting links to their content. The thing is, up until recently, their biggest method of determining what the best content is, was links. Because linking is a great proxy for interest, absent maliciousness. Which is what they think of excessive linking - maliciousness. But enter top-notch coding and social media. Now Google has two new weapons against spamming content creators: they can first of all determine if the content is written by a human (for the most part) and it is very difficult to spam Google into giving you traffic you don't deserve. And they are now able to use social media stats to determine the level of real traffic (and hence interest) a piece of content generates.
Because of this, they no longer have to rely only on links. And so what we are seeing in the article marketing world is that links are becoming less important. What we are seeing in the search world is that links are becoming less important. In fact, we are seeing that if you get a ton of links to your article, Google is probably going to show it less not more. Because they have gotten extremely sophisticated about knowing that you are not getting the links naturally, but are instead getting the links through purchases or automated spammy methods. And they are simply discounting those links.
So what does this mean for you, the small time marketer? It is actually very good. Because in the past, if you wanted search rankings, you had to do crazy things to get enough links to compete with the big boys in your niche. So it was very hard to do SEO. Very hard. But now things are different. In fact, if you have been watching the SEO rankings for your own niche, you have probably noticed that lately smaller and smaller websites and blogs are getting the top rankings. And the bigger sites are getting lower rankings.
Go ahead, do some Google searches for your niche keywords. You will likely see this occurring.
By the way, do you want to add a coaching program to your business? If so, download my brand new free training here: coaching program training
Sean Mize is the author of Anyone Can Coach, the definitive guide to starting your own coaching program fast.
Article Source:
http://EzineArticles.com/expert/Sean_Mize/28298
Sean Mize is the author of Anyone Can Coach, the definitive guide to starting your own coaching program fast.
Increase Profits by Offering Multiple Payments
Sometimes a customer will be very interested in your
higher-ticket products, but they won't be able to pay for them up front.
You can use a couple of multi-payment options to help them afford and
benefit from your product right now, while still giving you the income
you want to make from your product.
Offering Your Course in Multiple Parts
The first option is to offer half the product for half the price. This is a really simple concept. If your online course has 10 lessons, they get the first 5.
And, if they purchase it, they will get offered the next 5 lessons later on. I would wait 7 - 10 days, then offer them part 2. They've experienced part 1, now here's this opportunity to purchase part 2 for say an additional $497 (whatever they paid for part 1).
If you're planning this as your strategy, you could offer part 1 for $597, instead of $497, then you could offer part 2 at a $200 discount for $397. Your total revenue would be the same. Within a few dollars. If we're rounding 7's you would be at $994, if they purchase the first part at $597, and the 2nd part at $397 which would be a $200 discount.
Using a Multi-Pay Option
Another option, especially with higher ticket products, is to give them the whole product but split it into payments. 2 or 3 payments is really common. There can be a risk with this. I do recognize I'm not going to get every single payment from every single person. I'm going to get most payments, but I'm not going to get every single payment. It just happens that way, people. You've got to understand, if somebody takes your payment option, the reason they didn't pay you the full $997 or whatever you're charging, is usually because they don't have $997 on their credit card.
That's the biggest reason. Sometimes it's because they don't trust you enough, but if you do the kind of marketing that I do with trust at the front end, and they buy a product and have 7 - 10 days to consume it, they like it, they trust you. In my opinion, the biggest reason that they take a payment option is because they simply do not have $997 in the bank. But they do have $335.
Now, if they don't have $997 in the bank, then they're pretty much spending what they take in every month. Economically, that's what's happening to that person.
They fully intend to make payment #2 and payment #3. Let's say month 2 comes along and they barely have enough money to pay you, but the payment's coming through, they'll make it happen. Month #3 comes along, they've already scrunched in month #2 to try to make sure the money's there, and when the month 3 comes along it's just not there. The payment's going to fail.
When a Payment Fails
Okay, now, a lot of times, if you write that person and say, "Hey, I noticed that the payment failed, how are things going with the product?" They tell you that things are going well, and they're really sorry they couldn't make that payment. You say "Let me ask you this, John, it's $335, what if I split that into 4 payments, we'll do $87/month for the next 4 months, would that be okay with you?"
Most people will say, "Yeah, that'll be great. Thanks for working with me." It's not that they don't want you to get paid - it's that the reason that they took payments in the first place is because they have a finance challenge. If you make it now more affordable for them to make the last payment, they'll make it for you. Now, I've done that before, repeatedly in the past. I've refinanced my financing with somebody because something happens in their life. You simply have to recognize this. Sometimes that won't work. They just don't have the money. Something happened, they thought they were going to have the money, they don't have it. So, you aren't going to make quite as much on your payments.
But, remember this! They weren't going to buy in the first place. So, whatever payments they make, is additional revenue for you, because it's a digital product, it doesn't cost you anything else to allow one additional person to purchase that product.
Even if everybody only made 2 payments, then you would still be ahead of not giving that payment plan at all.
Other Concerns with Offering Payments
Usually you offer a payment option later in your email sequence, after someone has already said "no" to a single payment.
You don't want to be unethical: if somebody paid $997, and sees that now there's a payment option for $337 they usually don't feel cheated. They simply didn't have the opportunity to finance it, but remember, they paid the payment, so if they don't have the money they financed it probably on a credit card anyway, so to them, it's no different. They're going to make the same credit card payment every month as if they were to make you monthly payments, by breaking it down.
Now, that's another value of having a higher price for monthly payments. I think most marketers do a higher price for monthly payments. It helps you cover the fact that you don't get all of your payments, all of the time. It also makes it more reasonable for that client that does pay full price, that the incentive to pay full price is that it's really a lower price. I mean, really, it's $997 if you pay for it in full, but if you make payments, it's going to end up being $1150 or $1200.
You can split test that. Everything you do should go into a split tester. So, you could split test what's the conversion rate between $337 and $377. 3 payments of $337 and 3 payments of $377, what's the conversion rate? Is there a significant difference? Well, if there is, maybe you go with $337. Split test that vs. 4 payments of $250, what worked better? 5 payments of $197. I have this set up so that, I mean, the key here is that, and I see so many marketers, they want to do all of this at one time, they want to have a $997 offer, and a 3 times $337, and a 10 times $120, and then people choose one of the three.
I personally believe that total conversion rates are greater if there's a payment option for some people. I don't have to get paid today - it doesn't make any difference to me if I get paid today, or in 7 days. I don't care if somebody buys today, or in 7 days. Doesn't matter to me, the money's going to be spent exactly the same when I get it.
If they're not going to buy in 7 days, yeah, I want them to buy today. But if we have multiple opportunities for people to buy, we'll maximize the people that will buy at $997, maximize the number of people who'll by at 3 payments, maximize the people that'll buy at 10 payments, maximize the people at $497, maximize the people at 3 @ $170, maximize the people at 5 @ $97... whatever it is... then I'm able to generate the maximum number of sales in 21 days, instead of the minimum number of sales all on day 1. And, I would rather take the maximum number of sales, spilled out over 21 days, than the minimum number of sales, spread out over 3 days. Can you see the power in that? Test it in your own funnel and see how it goes.
Offering Your Course in Multiple Parts
The first option is to offer half the product for half the price. This is a really simple concept. If your online course has 10 lessons, they get the first 5.
And, if they purchase it, they will get offered the next 5 lessons later on. I would wait 7 - 10 days, then offer them part 2. They've experienced part 1, now here's this opportunity to purchase part 2 for say an additional $497 (whatever they paid for part 1).
If you're planning this as your strategy, you could offer part 1 for $597, instead of $497, then you could offer part 2 at a $200 discount for $397. Your total revenue would be the same. Within a few dollars. If we're rounding 7's you would be at $994, if they purchase the first part at $597, and the 2nd part at $397 which would be a $200 discount.
Using a Multi-Pay Option
Another option, especially with higher ticket products, is to give them the whole product but split it into payments. 2 or 3 payments is really common. There can be a risk with this. I do recognize I'm not going to get every single payment from every single person. I'm going to get most payments, but I'm not going to get every single payment. It just happens that way, people. You've got to understand, if somebody takes your payment option, the reason they didn't pay you the full $997 or whatever you're charging, is usually because they don't have $997 on their credit card.
That's the biggest reason. Sometimes it's because they don't trust you enough, but if you do the kind of marketing that I do with trust at the front end, and they buy a product and have 7 - 10 days to consume it, they like it, they trust you. In my opinion, the biggest reason that they take a payment option is because they simply do not have $997 in the bank. But they do have $335.
Now, if they don't have $997 in the bank, then they're pretty much spending what they take in every month. Economically, that's what's happening to that person.
They fully intend to make payment #2 and payment #3. Let's say month 2 comes along and they barely have enough money to pay you, but the payment's coming through, they'll make it happen. Month #3 comes along, they've already scrunched in month #2 to try to make sure the money's there, and when the month 3 comes along it's just not there. The payment's going to fail.
When a Payment Fails
Okay, now, a lot of times, if you write that person and say, "Hey, I noticed that the payment failed, how are things going with the product?" They tell you that things are going well, and they're really sorry they couldn't make that payment. You say "Let me ask you this, John, it's $335, what if I split that into 4 payments, we'll do $87/month for the next 4 months, would that be okay with you?"
Most people will say, "Yeah, that'll be great. Thanks for working with me." It's not that they don't want you to get paid - it's that the reason that they took payments in the first place is because they have a finance challenge. If you make it now more affordable for them to make the last payment, they'll make it for you. Now, I've done that before, repeatedly in the past. I've refinanced my financing with somebody because something happens in their life. You simply have to recognize this. Sometimes that won't work. They just don't have the money. Something happened, they thought they were going to have the money, they don't have it. So, you aren't going to make quite as much on your payments.
But, remember this! They weren't going to buy in the first place. So, whatever payments they make, is additional revenue for you, because it's a digital product, it doesn't cost you anything else to allow one additional person to purchase that product.
Even if everybody only made 2 payments, then you would still be ahead of not giving that payment plan at all.
Other Concerns with Offering Payments
Usually you offer a payment option later in your email sequence, after someone has already said "no" to a single payment.
You don't want to be unethical: if somebody paid $997, and sees that now there's a payment option for $337 they usually don't feel cheated. They simply didn't have the opportunity to finance it, but remember, they paid the payment, so if they don't have the money they financed it probably on a credit card anyway, so to them, it's no different. They're going to make the same credit card payment every month as if they were to make you monthly payments, by breaking it down.
Now, that's another value of having a higher price for monthly payments. I think most marketers do a higher price for monthly payments. It helps you cover the fact that you don't get all of your payments, all of the time. It also makes it more reasonable for that client that does pay full price, that the incentive to pay full price is that it's really a lower price. I mean, really, it's $997 if you pay for it in full, but if you make payments, it's going to end up being $1150 or $1200.
You can split test that. Everything you do should go into a split tester. So, you could split test what's the conversion rate between $337 and $377. 3 payments of $337 and 3 payments of $377, what's the conversion rate? Is there a significant difference? Well, if there is, maybe you go with $337. Split test that vs. 4 payments of $250, what worked better? 5 payments of $197. I have this set up so that, I mean, the key here is that, and I see so many marketers, they want to do all of this at one time, they want to have a $997 offer, and a 3 times $337, and a 10 times $120, and then people choose one of the three.
I personally believe that total conversion rates are greater if there's a payment option for some people. I don't have to get paid today - it doesn't make any difference to me if I get paid today, or in 7 days. I don't care if somebody buys today, or in 7 days. Doesn't matter to me, the money's going to be spent exactly the same when I get it.
If they're not going to buy in 7 days, yeah, I want them to buy today. But if we have multiple opportunities for people to buy, we'll maximize the people that will buy at $997, maximize the number of people who'll by at 3 payments, maximize the people that'll buy at 10 payments, maximize the people at $497, maximize the people at 3 @ $170, maximize the people at 5 @ $97... whatever it is... then I'm able to generate the maximum number of sales in 21 days, instead of the minimum number of sales all on day 1. And, I would rather take the maximum number of sales, spilled out over 21 days, than the minimum number of sales, spread out over 3 days. Can you see the power in that? Test it in your own funnel and see how it goes.
By the way, did you know a coaching program can work easily in virtually any niche, and help you make consistent, recurring sales? Use my easy method to structure and launch a coaching program that keeps clients coming back for more. Click here to get step-by-step video training!
Article Source:
http://EzineArticles.com/expert/Sean_Mize/28298
What's the Real Purpose of Content Marketing?
What do I mean by a content marketing strategy?
First, you have to know the goal. What's the goal? The goal is to attract targeted prospects to you. The popular internet jargon for this is to drive traffic. But driving traffic reminds me of the old westerns that I used to watch as a kid. There would be 1000 head of cattle on the plains, and the cowboys would ride up on all sides, and force them through a tiny little opening into a pen somewhere. And I don't think that image is too far off the mark, do you? If your idea is to find techniques that will compel masses of people to your squeeze page, then they are in effect nothing more than virtual cattle.
Obviously your prospects are much more than that. They are real people with real problems. They want your help.
That means that you want to attract them rather than to drive them. In other words, it would be something that they want to do - rather than something that they feel they have to do.
What do you suppose makes you attractive to your prospect? The short answer is that it's your expertise. They want to know that you can solve their problems more effectively than anyone else in the universe. In fact, that's what they're looking for. They're looking for an expert. That means that if you want them to choose you, then you have to not only be the expert, but you have to be seen as that expert.
I want to be sure that you understand this distinction, because it's critical.
No doubt already you're an expert. You may even be the best in the world. But if nobody knows that you are, then you're no more effective than the person who isn't. You have to be the expert, but you also have to make sure that they know it as well.
In fact, they need to feel that you're the expert that they've been looking for.
Let me give you an example:
There's a standard rule for writing fiction. It says: show, don't tell. Telling means what it says. You simply give me a fact.
One of the most famous examples of how not to do this is contained in this sentence. It was a dark and stormy night. This is a cliché among people that write fiction. I've seen it in books before. Apparently this was a sentence or something that inexperienced fiction writers used to put in there. And it's become something that's so common that we refer to it all the time. It's a bit like saying that when we're teaching people online, we say look, if you want to train your dog, it's that kind of thing. It's a really common example given when teaching internet marketing. And, of course, hardly anybody wants to train their dog. And fiction writers know that starting off their book that it was a dark and stormy night is not probably a good idea.
Think about it. You read a statement, "it was a dark and stormy night." That sentence begs the question. How do I know it was a dark and stormy night?
The answer is, you just told me. Showing on the other hand describes what happens in such a way that you feel it. You draw that conclusion. I don't have to tell you because it has engaged your emotions. So for example, instead of saying that the night was dark and stormy, you could say that it was a moonless night, you're up to your ankles in water, your hat blew off, and the rain stung your face like icicles. That's showing. When you read that, it makes you want to sit a bit closer to your fireplace, or pull the blanket a little tighter over you.
I'm sure that you've seen websites where you're told how great and marvelous the site owner was. They all say that they care about customers, that they're passionate about what they do, that they're there to serve your, that they adhere to the highest standards, they strive for quality, and all the rest of it. But all they're doing is telling you. And none of us likes to be told anything.
It's well known that the best way to get somebody to do what you want is to make them think it was their idea. And one way to do that is by showing them the facts and then letting them come to their own conclusions. That's exactly what you do, that's exactly how you show your expertise to your prospects.
You demonstrate it by doing what experts do. Then when your prospects see what you've done, then they conclude that you are the expert you claim to be.
But they'll never believe it if you just tell them.
Your content marketing strategy helps to show your prospects that you're an expert so they draw the conclusion themselves.
First, you have to know the goal. What's the goal? The goal is to attract targeted prospects to you. The popular internet jargon for this is to drive traffic. But driving traffic reminds me of the old westerns that I used to watch as a kid. There would be 1000 head of cattle on the plains, and the cowboys would ride up on all sides, and force them through a tiny little opening into a pen somewhere. And I don't think that image is too far off the mark, do you? If your idea is to find techniques that will compel masses of people to your squeeze page, then they are in effect nothing more than virtual cattle.
Obviously your prospects are much more than that. They are real people with real problems. They want your help.
That means that you want to attract them rather than to drive them. In other words, it would be something that they want to do - rather than something that they feel they have to do.
What do you suppose makes you attractive to your prospect? The short answer is that it's your expertise. They want to know that you can solve their problems more effectively than anyone else in the universe. In fact, that's what they're looking for. They're looking for an expert. That means that if you want them to choose you, then you have to not only be the expert, but you have to be seen as that expert.
I want to be sure that you understand this distinction, because it's critical.
No doubt already you're an expert. You may even be the best in the world. But if nobody knows that you are, then you're no more effective than the person who isn't. You have to be the expert, but you also have to make sure that they know it as well.
In fact, they need to feel that you're the expert that they've been looking for.
Let me give you an example:
There's a standard rule for writing fiction. It says: show, don't tell. Telling means what it says. You simply give me a fact.
One of the most famous examples of how not to do this is contained in this sentence. It was a dark and stormy night. This is a cliché among people that write fiction. I've seen it in books before. Apparently this was a sentence or something that inexperienced fiction writers used to put in there. And it's become something that's so common that we refer to it all the time. It's a bit like saying that when we're teaching people online, we say look, if you want to train your dog, it's that kind of thing. It's a really common example given when teaching internet marketing. And, of course, hardly anybody wants to train their dog. And fiction writers know that starting off their book that it was a dark and stormy night is not probably a good idea.
Think about it. You read a statement, "it was a dark and stormy night." That sentence begs the question. How do I know it was a dark and stormy night?
The answer is, you just told me. Showing on the other hand describes what happens in such a way that you feel it. You draw that conclusion. I don't have to tell you because it has engaged your emotions. So for example, instead of saying that the night was dark and stormy, you could say that it was a moonless night, you're up to your ankles in water, your hat blew off, and the rain stung your face like icicles. That's showing. When you read that, it makes you want to sit a bit closer to your fireplace, or pull the blanket a little tighter over you.
I'm sure that you've seen websites where you're told how great and marvelous the site owner was. They all say that they care about customers, that they're passionate about what they do, that they're there to serve your, that they adhere to the highest standards, they strive for quality, and all the rest of it. But all they're doing is telling you. And none of us likes to be told anything.
It's well known that the best way to get somebody to do what you want is to make them think it was their idea. And one way to do that is by showing them the facts and then letting them come to their own conclusions. That's exactly what you do, that's exactly how you show your expertise to your prospects.
You demonstrate it by doing what experts do. Then when your prospects see what you've done, then they conclude that you are the expert you claim to be.
But they'll never believe it if you just tell them.
Your content marketing strategy helps to show your prospects that you're an expert so they draw the conclusion themselves.
By the way, did you know a coaching program can work easily in virtually any niche, and help you make consistent, recurring sales? Use my easy method to structure and launch a coaching program that keeps clients coming back for more. Click here to get step-by-step video training!
Article Source:
http://EzineArticles.com/expert/Sean_Mize/28298
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