Why SEO Is Just One Part of Your Business Success Equation

When you log in to your Google Analytics account, do you let out a sigh of disappointment?
I mean your site is SEO optimized. You send hourly Tweets. You just added new graphics to your site.
What gives?
As a digital marketer I can tell you the secret to getting steady traffic to your website is not just about making your website search engine friendly. It's about being a true resource.
Here's some ways to be so compelling visitors keep coming back to your website for more:
Be A Wealth of Information
While having a top-ranking for a keyword phrase may get someone to visit your website once, getting them to come back requires making your website "sticky".
Offer something so amazing they can't resist coming back for more such as:

• Write blog posts on pressing issues that your customers really need to know about
• Share original insights and tools no one else has in white papers, survey results, and checklists etc
• Position yourself as the go-to person for help and answers. Be helpful and available in social media groups, forums, and other online mediums to answer questions
• Host webinars and teleseminars with strategies that help people get results. They will respect your expertise and generosity.

Team Up with Big League Players
Your followers will be thrilled to get inside access to leading authorities in your field you can provide elite access to.
For example: having a Google Hangout with a world-renowned expert in an area your target market would be very interested in will make your followers thrilled at the great benefits they have in being associated with you.
Stay Relevant
When you are too scattered, it confuses people.
For example if you are a work-at-home expert and suddenly are offering a teleseminar on "potty training your toddler" it's not a match and may turn off some of your audience.
While your audience may be parents, they came to you for your home business tips, not parenting information. So it's important to stay on topic and establish yourself as an expert in that one area.
Give Back
More consumers are looking to associate with businesses who not only serve their immediate needs, but also help serve the world.
Tell the world about the charitable causes that you support. If you are serving in a soup kitchen, share the news and invite your followers to join you.
Give them reasons to love who you are and not just what you do.
Share the best of who you are.
Serve your customers. Be a generous resource.
It's not just what you sell, but how you make your customers feel that makes the difference.
Show them you care about not only making their lives easier, but also doing the right thing in service to the world. Be good to do good.
What are you doing to make customers come back a second time to your website?

Susan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.
Visit http://www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Article Source: http://EzineArticles.com/expert/Susan_Friesen/260293

Article Source: http://EzineArticles.com/9449031

SEO Services and Methods: Quality Backlinks and Optimized Web Pages

Ask any digital marketer on the most effective techniques of promoting goods and services and they will mention Search Engine Optimization, more commonly known as SEO in one of their answers. Along with other tools such as Search Engine Marketing (SEM), SEO helps businesses reach out to their target audience online.
For those who are unfamiliar with it, SEO is just another one of those internet slang that businesses use; however, for companies of any scale, this is one of the most powerful tools online. One thing's for sure, as long as search engines dominate the internet, SEO services will remain to be significant. Knowing how to use various SEO techniques for a business' campaign can make a big difference.
Backlinks: A Front-runner in SEO Techniques
Google hates unnatural links, in fact, it hates anything that is bought for the sake of higher ranking. This is evident in the presence of intricate and not to mention, smart algorithms that can detect irregularities in the quality of links and traffic to any website. The golden rule in backlinks is that you never buy them unless you are prepared to face the wrath of Google. To ensure that you have good links so they can be of big help to increase your ranking, the links should come from relevant and trusted sources. Also, keep an eye out for your anchor texts since they would direct potential customers to your site.
To be linked by an authority source, the only thing that webmasters can do is to produce original and unique content. From there, websites and blogs that are within your niche' can naturally see you as an authority in your line of expertise.
Optimized Web Pages: Promoting Better User Experience
Nobody likes looking at the loading button no matter how creative the icons are. Waiting is simply not an option if you want visitors to stay on your page. One of the qualities of a well-optimized page is its fast loading capacity. A website that uses clean and organized theme without looking stiff and boring can still load quite quickly. Not only will the visitors have an easier time browsing through your pages, they can even do so without waiting for too long. This will instantly get you polished in the eyes of Google for providing a good user experience. This, by the way, is one of the main factors that are being considered by Google when giving out ranking.
The matter of choosing either a generic theme or coming up with an original theme for a website as more effective is still up for debate. Others point out that having the same "look" with other web pages can help establish familiarity with the visitors; some emphasize that retention can be instilled on visitors who find your website unique. Either way, themes are supposed to be utilized to encourage better user experience without sacrificing speed, quality and engagement.
SEO services will continue to be an effective technique in advertising goods online. With the help of tools such as backlinks and optimized web pages along with other efficient methods, businesses can promote their goods on prospective consumers without spending too much on traditional offline advertising.

To make the most of your website, you have to make sure that you get a steady stream of visitors. Increase your site traffic with the right SEO services. Don't know how to start? Let UpRush Social Geeker's article marketing packages be your guide.

Article Source: http://EzineArticles.com/expert/Rhonadale_Florentino/237944

Article Source: http://EzineArticles.com/9447561