السبت، 26 نوفمبر 2016
الأربعاء، 23 نوفمبر 2016
الأربعاء، 2 نوفمبر 2016
الأحد، 28 أغسطس 2016
The New Google Formulas
A little background first. The old formulas were based on
linking. Linking and more linking. That's generally what it took to get
good SEO rankings in Google. Sure, you had to have a title, and
meta-keywords didn't hurt. And your content had to be on topic. But the
real influencer was the links. All things being held equal, the more
links you had to a particular page, the higher rankings in Google for
your keyword. So just about everyone who wanted SEO rankings would focus
on keywords.
But things have changed now. You can't just "buy" your way into Google rankings by getting lots of links. In fact, lots of links can hurt you instead of help you. We are seeing tons of evidence that Google is just simply devaluing the links that come to your site when they see any kind of spam tendencies. And it is almost impossible to get tons of links in a hurry without creating a spam-like footprint. And the servers at Google are exceptionally good at seeing right through that footprint. And they devalue the links and you don't get credit for them. And so it is like you don't even have the links at all. So no rankings.
So what is the solution? I believe that now more than ever, the solution is article marketing. Not spamming by writing an article and submitting it to 1000 sites article marketing. Instead, real article marketing, the way article marketing was designed in the beginning before it was corrupted with spinning and spamming.
So what is real article marketing? It is simple. Write articles that people want to read (people, not spiders and robots) and get those articles published online. Then get a few - read: a few - links to those articles by - get this: writing more articles and linking to the first articles. That's it.
Sounds too simple to work, doesn't it? But it does. In fact, some of the best traffic online these days is coming from article marketing just like this. Simple. Easy to do.
It's so easy you can do it too.
Simply write 3 articles each day. 400 words each. If you type at 40 words per minute that will take you 30 minutes. Then submit one article to your website. Then submit the second article to your favorite article directory, with a link back to your website. Then submit the third article to a non-article directory website such as a niche blog or social media website, and put two links in that article, one to your site, and one to the article on the article directory. That's it. That's it for article marketing.
Then to supercharge it, just focus on sending traffic - not to the articles - but to the niche website or social media site you submitted the third article to. Drive traffic with your list, maybe buy a little traffic, recommend to your friends, etc.
But things have changed now. You can't just "buy" your way into Google rankings by getting lots of links. In fact, lots of links can hurt you instead of help you. We are seeing tons of evidence that Google is just simply devaluing the links that come to your site when they see any kind of spam tendencies. And it is almost impossible to get tons of links in a hurry without creating a spam-like footprint. And the servers at Google are exceptionally good at seeing right through that footprint. And they devalue the links and you don't get credit for them. And so it is like you don't even have the links at all. So no rankings.
So what is the solution? I believe that now more than ever, the solution is article marketing. Not spamming by writing an article and submitting it to 1000 sites article marketing. Instead, real article marketing, the way article marketing was designed in the beginning before it was corrupted with spinning and spamming.
So what is real article marketing? It is simple. Write articles that people want to read (people, not spiders and robots) and get those articles published online. Then get a few - read: a few - links to those articles by - get this: writing more articles and linking to the first articles. That's it.
Sounds too simple to work, doesn't it? But it does. In fact, some of the best traffic online these days is coming from article marketing just like this. Simple. Easy to do.
It's so easy you can do it too.
Simply write 3 articles each day. 400 words each. If you type at 40 words per minute that will take you 30 minutes. Then submit one article to your website. Then submit the second article to your favorite article directory, with a link back to your website. Then submit the third article to a non-article directory website such as a niche blog or social media website, and put two links in that article, one to your site, and one to the article on the article directory. That's it. That's it for article marketing.
Then to supercharge it, just focus on sending traffic - not to the articles - but to the niche website or social media site you submitted the third article to. Drive traffic with your list, maybe buy a little traffic, recommend to your friends, etc.
By the way, do you want to add a coaching program to your business? If so, download my brand new free training here: coaching program training
Sean Mize is the author of Anyone Can Coach, the definitive guide to starting your own coaching program fast.
Article Source:
http://EzineArticles.com/expert/Sean_Mize/28298
Sean Mize is the author of Anyone Can Coach, the definitive guide to starting your own coaching program fast.
How to Get Google to Send You SEO Traffic
Google wants to send you traffic. That's right. In fact, that is
their entire business model. Think about it. Their business doesn't work
if people don't search and get results. Because if they didn't get
results then they wouldn't come back and search more. And if they didn't
come back and search more, Google wouldn't have any traffic.
So then why does Google spend so much time banning different practices, and seemingly making it harder and harder to get your page in Google? They want your content, but make it really hard?
The reason is simple: they want the best content, not the content by the person who spends the most money getting links to their content. The thing is, up until recently, their biggest method of determining what the best content is, was links. Because linking is a great proxy for interest, absent maliciousness. Which is what they think of excessive linking - maliciousness. But enter top-notch coding and social media. Now Google has two new weapons against spamming content creators: they can first of all determine if the content is written by a human (for the most part) and it is very difficult to spam Google into giving you traffic you don't deserve. And they are now able to use social media stats to determine the level of real traffic (and hence interest) a piece of content generates.
Because of this, they no longer have to rely only on links. And so what we are seeing in the article marketing world is that links are becoming less important. What we are seeing in the search world is that links are becoming less important. In fact, we are seeing that if you get a ton of links to your article, Google is probably going to show it less not more. Because they have gotten extremely sophisticated about knowing that you are not getting the links naturally, but are instead getting the links through purchases or automated spammy methods. And they are simply discounting those links.
So what does this mean for you, the small time marketer? It is actually very good. Because in the past, if you wanted search rankings, you had to do crazy things to get enough links to compete with the big boys in your niche. So it was very hard to do SEO. Very hard. But now things are different. In fact, if you have been watching the SEO rankings for your own niche, you have probably noticed that lately smaller and smaller websites and blogs are getting the top rankings. And the bigger sites are getting lower rankings.
Go ahead, do some Google searches for your niche keywords. You will likely see this occurring.
So then why does Google spend so much time banning different practices, and seemingly making it harder and harder to get your page in Google? They want your content, but make it really hard?
The reason is simple: they want the best content, not the content by the person who spends the most money getting links to their content. The thing is, up until recently, their biggest method of determining what the best content is, was links. Because linking is a great proxy for interest, absent maliciousness. Which is what they think of excessive linking - maliciousness. But enter top-notch coding and social media. Now Google has two new weapons against spamming content creators: they can first of all determine if the content is written by a human (for the most part) and it is very difficult to spam Google into giving you traffic you don't deserve. And they are now able to use social media stats to determine the level of real traffic (and hence interest) a piece of content generates.
Because of this, they no longer have to rely only on links. And so what we are seeing in the article marketing world is that links are becoming less important. What we are seeing in the search world is that links are becoming less important. In fact, we are seeing that if you get a ton of links to your article, Google is probably going to show it less not more. Because they have gotten extremely sophisticated about knowing that you are not getting the links naturally, but are instead getting the links through purchases or automated spammy methods. And they are simply discounting those links.
So what does this mean for you, the small time marketer? It is actually very good. Because in the past, if you wanted search rankings, you had to do crazy things to get enough links to compete with the big boys in your niche. So it was very hard to do SEO. Very hard. But now things are different. In fact, if you have been watching the SEO rankings for your own niche, you have probably noticed that lately smaller and smaller websites and blogs are getting the top rankings. And the bigger sites are getting lower rankings.
Go ahead, do some Google searches for your niche keywords. You will likely see this occurring.
By the way, do you want to add a coaching program to your business? If so, download my brand new free training here: coaching program training
Sean Mize is the author of Anyone Can Coach, the definitive guide to starting your own coaching program fast.
Article Source:
http://EzineArticles.com/expert/Sean_Mize/28298
Sean Mize is the author of Anyone Can Coach, the definitive guide to starting your own coaching program fast.
Increase Profits by Offering Multiple Payments
Sometimes a customer will be very interested in your
higher-ticket products, but they won't be able to pay for them up front.
You can use a couple of multi-payment options to help them afford and
benefit from your product right now, while still giving you the income
you want to make from your product.
Offering Your Course in Multiple Parts
The first option is to offer half the product for half the price. This is a really simple concept. If your online course has 10 lessons, they get the first 5.
And, if they purchase it, they will get offered the next 5 lessons later on. I would wait 7 - 10 days, then offer them part 2. They've experienced part 1, now here's this opportunity to purchase part 2 for say an additional $497 (whatever they paid for part 1).
If you're planning this as your strategy, you could offer part 1 for $597, instead of $497, then you could offer part 2 at a $200 discount for $397. Your total revenue would be the same. Within a few dollars. If we're rounding 7's you would be at $994, if they purchase the first part at $597, and the 2nd part at $397 which would be a $200 discount.
Using a Multi-Pay Option
Another option, especially with higher ticket products, is to give them the whole product but split it into payments. 2 or 3 payments is really common. There can be a risk with this. I do recognize I'm not going to get every single payment from every single person. I'm going to get most payments, but I'm not going to get every single payment. It just happens that way, people. You've got to understand, if somebody takes your payment option, the reason they didn't pay you the full $997 or whatever you're charging, is usually because they don't have $997 on their credit card.
That's the biggest reason. Sometimes it's because they don't trust you enough, but if you do the kind of marketing that I do with trust at the front end, and they buy a product and have 7 - 10 days to consume it, they like it, they trust you. In my opinion, the biggest reason that they take a payment option is because they simply do not have $997 in the bank. But they do have $335.
Now, if they don't have $997 in the bank, then they're pretty much spending what they take in every month. Economically, that's what's happening to that person.
They fully intend to make payment #2 and payment #3. Let's say month 2 comes along and they barely have enough money to pay you, but the payment's coming through, they'll make it happen. Month #3 comes along, they've already scrunched in month #2 to try to make sure the money's there, and when the month 3 comes along it's just not there. The payment's going to fail.
When a Payment Fails
Okay, now, a lot of times, if you write that person and say, "Hey, I noticed that the payment failed, how are things going with the product?" They tell you that things are going well, and they're really sorry they couldn't make that payment. You say "Let me ask you this, John, it's $335, what if I split that into 4 payments, we'll do $87/month for the next 4 months, would that be okay with you?"
Most people will say, "Yeah, that'll be great. Thanks for working with me." It's not that they don't want you to get paid - it's that the reason that they took payments in the first place is because they have a finance challenge. If you make it now more affordable for them to make the last payment, they'll make it for you. Now, I've done that before, repeatedly in the past. I've refinanced my financing with somebody because something happens in their life. You simply have to recognize this. Sometimes that won't work. They just don't have the money. Something happened, they thought they were going to have the money, they don't have it. So, you aren't going to make quite as much on your payments.
But, remember this! They weren't going to buy in the first place. So, whatever payments they make, is additional revenue for you, because it's a digital product, it doesn't cost you anything else to allow one additional person to purchase that product.
Even if everybody only made 2 payments, then you would still be ahead of not giving that payment plan at all.
Other Concerns with Offering Payments
Usually you offer a payment option later in your email sequence, after someone has already said "no" to a single payment.
You don't want to be unethical: if somebody paid $997, and sees that now there's a payment option for $337 they usually don't feel cheated. They simply didn't have the opportunity to finance it, but remember, they paid the payment, so if they don't have the money they financed it probably on a credit card anyway, so to them, it's no different. They're going to make the same credit card payment every month as if they were to make you monthly payments, by breaking it down.
Now, that's another value of having a higher price for monthly payments. I think most marketers do a higher price for monthly payments. It helps you cover the fact that you don't get all of your payments, all of the time. It also makes it more reasonable for that client that does pay full price, that the incentive to pay full price is that it's really a lower price. I mean, really, it's $997 if you pay for it in full, but if you make payments, it's going to end up being $1150 or $1200.
You can split test that. Everything you do should go into a split tester. So, you could split test what's the conversion rate between $337 and $377. 3 payments of $337 and 3 payments of $377, what's the conversion rate? Is there a significant difference? Well, if there is, maybe you go with $337. Split test that vs. 4 payments of $250, what worked better? 5 payments of $197. I have this set up so that, I mean, the key here is that, and I see so many marketers, they want to do all of this at one time, they want to have a $997 offer, and a 3 times $337, and a 10 times $120, and then people choose one of the three.
I personally believe that total conversion rates are greater if there's a payment option for some people. I don't have to get paid today - it doesn't make any difference to me if I get paid today, or in 7 days. I don't care if somebody buys today, or in 7 days. Doesn't matter to me, the money's going to be spent exactly the same when I get it.
If they're not going to buy in 7 days, yeah, I want them to buy today. But if we have multiple opportunities for people to buy, we'll maximize the people that will buy at $997, maximize the number of people who'll by at 3 payments, maximize the people that'll buy at 10 payments, maximize the people at $497, maximize the people at 3 @ $170, maximize the people at 5 @ $97... whatever it is... then I'm able to generate the maximum number of sales in 21 days, instead of the minimum number of sales all on day 1. And, I would rather take the maximum number of sales, spilled out over 21 days, than the minimum number of sales, spread out over 3 days. Can you see the power in that? Test it in your own funnel and see how it goes.
Offering Your Course in Multiple Parts
The first option is to offer half the product for half the price. This is a really simple concept. If your online course has 10 lessons, they get the first 5.
And, if they purchase it, they will get offered the next 5 lessons later on. I would wait 7 - 10 days, then offer them part 2. They've experienced part 1, now here's this opportunity to purchase part 2 for say an additional $497 (whatever they paid for part 1).
If you're planning this as your strategy, you could offer part 1 for $597, instead of $497, then you could offer part 2 at a $200 discount for $397. Your total revenue would be the same. Within a few dollars. If we're rounding 7's you would be at $994, if they purchase the first part at $597, and the 2nd part at $397 which would be a $200 discount.
Using a Multi-Pay Option
Another option, especially with higher ticket products, is to give them the whole product but split it into payments. 2 or 3 payments is really common. There can be a risk with this. I do recognize I'm not going to get every single payment from every single person. I'm going to get most payments, but I'm not going to get every single payment. It just happens that way, people. You've got to understand, if somebody takes your payment option, the reason they didn't pay you the full $997 or whatever you're charging, is usually because they don't have $997 on their credit card.
That's the biggest reason. Sometimes it's because they don't trust you enough, but if you do the kind of marketing that I do with trust at the front end, and they buy a product and have 7 - 10 days to consume it, they like it, they trust you. In my opinion, the biggest reason that they take a payment option is because they simply do not have $997 in the bank. But they do have $335.
Now, if they don't have $997 in the bank, then they're pretty much spending what they take in every month. Economically, that's what's happening to that person.
They fully intend to make payment #2 and payment #3. Let's say month 2 comes along and they barely have enough money to pay you, but the payment's coming through, they'll make it happen. Month #3 comes along, they've already scrunched in month #2 to try to make sure the money's there, and when the month 3 comes along it's just not there. The payment's going to fail.
When a Payment Fails
Okay, now, a lot of times, if you write that person and say, "Hey, I noticed that the payment failed, how are things going with the product?" They tell you that things are going well, and they're really sorry they couldn't make that payment. You say "Let me ask you this, John, it's $335, what if I split that into 4 payments, we'll do $87/month for the next 4 months, would that be okay with you?"
Most people will say, "Yeah, that'll be great. Thanks for working with me." It's not that they don't want you to get paid - it's that the reason that they took payments in the first place is because they have a finance challenge. If you make it now more affordable for them to make the last payment, they'll make it for you. Now, I've done that before, repeatedly in the past. I've refinanced my financing with somebody because something happens in their life. You simply have to recognize this. Sometimes that won't work. They just don't have the money. Something happened, they thought they were going to have the money, they don't have it. So, you aren't going to make quite as much on your payments.
But, remember this! They weren't going to buy in the first place. So, whatever payments they make, is additional revenue for you, because it's a digital product, it doesn't cost you anything else to allow one additional person to purchase that product.
Even if everybody only made 2 payments, then you would still be ahead of not giving that payment plan at all.
Other Concerns with Offering Payments
Usually you offer a payment option later in your email sequence, after someone has already said "no" to a single payment.
You don't want to be unethical: if somebody paid $997, and sees that now there's a payment option for $337 they usually don't feel cheated. They simply didn't have the opportunity to finance it, but remember, they paid the payment, so if they don't have the money they financed it probably on a credit card anyway, so to them, it's no different. They're going to make the same credit card payment every month as if they were to make you monthly payments, by breaking it down.
Now, that's another value of having a higher price for monthly payments. I think most marketers do a higher price for monthly payments. It helps you cover the fact that you don't get all of your payments, all of the time. It also makes it more reasonable for that client that does pay full price, that the incentive to pay full price is that it's really a lower price. I mean, really, it's $997 if you pay for it in full, but if you make payments, it's going to end up being $1150 or $1200.
You can split test that. Everything you do should go into a split tester. So, you could split test what's the conversion rate between $337 and $377. 3 payments of $337 and 3 payments of $377, what's the conversion rate? Is there a significant difference? Well, if there is, maybe you go with $337. Split test that vs. 4 payments of $250, what worked better? 5 payments of $197. I have this set up so that, I mean, the key here is that, and I see so many marketers, they want to do all of this at one time, they want to have a $997 offer, and a 3 times $337, and a 10 times $120, and then people choose one of the three.
I personally believe that total conversion rates are greater if there's a payment option for some people. I don't have to get paid today - it doesn't make any difference to me if I get paid today, or in 7 days. I don't care if somebody buys today, or in 7 days. Doesn't matter to me, the money's going to be spent exactly the same when I get it.
If they're not going to buy in 7 days, yeah, I want them to buy today. But if we have multiple opportunities for people to buy, we'll maximize the people that will buy at $997, maximize the number of people who'll by at 3 payments, maximize the people that'll buy at 10 payments, maximize the people at $497, maximize the people at 3 @ $170, maximize the people at 5 @ $97... whatever it is... then I'm able to generate the maximum number of sales in 21 days, instead of the minimum number of sales all on day 1. And, I would rather take the maximum number of sales, spilled out over 21 days, than the minimum number of sales, spread out over 3 days. Can you see the power in that? Test it in your own funnel and see how it goes.
By the way, did you know a coaching program can work easily in virtually any niche, and help you make consistent, recurring sales? Use my easy method to structure and launch a coaching program that keeps clients coming back for more. Click here to get step-by-step video training!
Article Source:
http://EzineArticles.com/expert/Sean_Mize/28298
What's the Real Purpose of Content Marketing?
What do I mean by a content marketing strategy?
First, you have to know the goal. What's the goal? The goal is to attract targeted prospects to you. The popular internet jargon for this is to drive traffic. But driving traffic reminds me of the old westerns that I used to watch as a kid. There would be 1000 head of cattle on the plains, and the cowboys would ride up on all sides, and force them through a tiny little opening into a pen somewhere. And I don't think that image is too far off the mark, do you? If your idea is to find techniques that will compel masses of people to your squeeze page, then they are in effect nothing more than virtual cattle.
Obviously your prospects are much more than that. They are real people with real problems. They want your help.
That means that you want to attract them rather than to drive them. In other words, it would be something that they want to do - rather than something that they feel they have to do.
What do you suppose makes you attractive to your prospect? The short answer is that it's your expertise. They want to know that you can solve their problems more effectively than anyone else in the universe. In fact, that's what they're looking for. They're looking for an expert. That means that if you want them to choose you, then you have to not only be the expert, but you have to be seen as that expert.
I want to be sure that you understand this distinction, because it's critical.
No doubt already you're an expert. You may even be the best in the world. But if nobody knows that you are, then you're no more effective than the person who isn't. You have to be the expert, but you also have to make sure that they know it as well.
In fact, they need to feel that you're the expert that they've been looking for.
Let me give you an example:
There's a standard rule for writing fiction. It says: show, don't tell. Telling means what it says. You simply give me a fact.
One of the most famous examples of how not to do this is contained in this sentence. It was a dark and stormy night. This is a cliché among people that write fiction. I've seen it in books before. Apparently this was a sentence or something that inexperienced fiction writers used to put in there. And it's become something that's so common that we refer to it all the time. It's a bit like saying that when we're teaching people online, we say look, if you want to train your dog, it's that kind of thing. It's a really common example given when teaching internet marketing. And, of course, hardly anybody wants to train their dog. And fiction writers know that starting off their book that it was a dark and stormy night is not probably a good idea.
Think about it. You read a statement, "it was a dark and stormy night." That sentence begs the question. How do I know it was a dark and stormy night?
The answer is, you just told me. Showing on the other hand describes what happens in such a way that you feel it. You draw that conclusion. I don't have to tell you because it has engaged your emotions. So for example, instead of saying that the night was dark and stormy, you could say that it was a moonless night, you're up to your ankles in water, your hat blew off, and the rain stung your face like icicles. That's showing. When you read that, it makes you want to sit a bit closer to your fireplace, or pull the blanket a little tighter over you.
I'm sure that you've seen websites where you're told how great and marvelous the site owner was. They all say that they care about customers, that they're passionate about what they do, that they're there to serve your, that they adhere to the highest standards, they strive for quality, and all the rest of it. But all they're doing is telling you. And none of us likes to be told anything.
It's well known that the best way to get somebody to do what you want is to make them think it was their idea. And one way to do that is by showing them the facts and then letting them come to their own conclusions. That's exactly what you do, that's exactly how you show your expertise to your prospects.
You demonstrate it by doing what experts do. Then when your prospects see what you've done, then they conclude that you are the expert you claim to be.
But they'll never believe it if you just tell them.
Your content marketing strategy helps to show your prospects that you're an expert so they draw the conclusion themselves.
First, you have to know the goal. What's the goal? The goal is to attract targeted prospects to you. The popular internet jargon for this is to drive traffic. But driving traffic reminds me of the old westerns that I used to watch as a kid. There would be 1000 head of cattle on the plains, and the cowboys would ride up on all sides, and force them through a tiny little opening into a pen somewhere. And I don't think that image is too far off the mark, do you? If your idea is to find techniques that will compel masses of people to your squeeze page, then they are in effect nothing more than virtual cattle.
Obviously your prospects are much more than that. They are real people with real problems. They want your help.
That means that you want to attract them rather than to drive them. In other words, it would be something that they want to do - rather than something that they feel they have to do.
What do you suppose makes you attractive to your prospect? The short answer is that it's your expertise. They want to know that you can solve their problems more effectively than anyone else in the universe. In fact, that's what they're looking for. They're looking for an expert. That means that if you want them to choose you, then you have to not only be the expert, but you have to be seen as that expert.
I want to be sure that you understand this distinction, because it's critical.
No doubt already you're an expert. You may even be the best in the world. But if nobody knows that you are, then you're no more effective than the person who isn't. You have to be the expert, but you also have to make sure that they know it as well.
In fact, they need to feel that you're the expert that they've been looking for.
Let me give you an example:
There's a standard rule for writing fiction. It says: show, don't tell. Telling means what it says. You simply give me a fact.
One of the most famous examples of how not to do this is contained in this sentence. It was a dark and stormy night. This is a cliché among people that write fiction. I've seen it in books before. Apparently this was a sentence or something that inexperienced fiction writers used to put in there. And it's become something that's so common that we refer to it all the time. It's a bit like saying that when we're teaching people online, we say look, if you want to train your dog, it's that kind of thing. It's a really common example given when teaching internet marketing. And, of course, hardly anybody wants to train their dog. And fiction writers know that starting off their book that it was a dark and stormy night is not probably a good idea.
Think about it. You read a statement, "it was a dark and stormy night." That sentence begs the question. How do I know it was a dark and stormy night?
The answer is, you just told me. Showing on the other hand describes what happens in such a way that you feel it. You draw that conclusion. I don't have to tell you because it has engaged your emotions. So for example, instead of saying that the night was dark and stormy, you could say that it was a moonless night, you're up to your ankles in water, your hat blew off, and the rain stung your face like icicles. That's showing. When you read that, it makes you want to sit a bit closer to your fireplace, or pull the blanket a little tighter over you.
I'm sure that you've seen websites where you're told how great and marvelous the site owner was. They all say that they care about customers, that they're passionate about what they do, that they're there to serve your, that they adhere to the highest standards, they strive for quality, and all the rest of it. But all they're doing is telling you. And none of us likes to be told anything.
It's well known that the best way to get somebody to do what you want is to make them think it was their idea. And one way to do that is by showing them the facts and then letting them come to their own conclusions. That's exactly what you do, that's exactly how you show your expertise to your prospects.
You demonstrate it by doing what experts do. Then when your prospects see what you've done, then they conclude that you are the expert you claim to be.
But they'll never believe it if you just tell them.
Your content marketing strategy helps to show your prospects that you're an expert so they draw the conclusion themselves.
By the way, did you know a coaching program can work easily in virtually any niche, and help you make consistent, recurring sales? Use my easy method to structure and launch a coaching program that keeps clients coming back for more. Click here to get step-by-step video training!
Article Source:
http://EzineArticles.com/expert/Sean_Mize/28298
Ten Important Things To Keep In Mind Before Starting An Online Business
These ten factors may not necessarily appear in the same order as
listed below but certainly, they are vital for the issue at hand.
HERE ARE THE TEN QUESTIONS TO ASK YOURSELF:
1. What type of online business do I want to engage in?
2. What do I have on offer that will be better than my Competitors in my niche?
3. Do I need to prepare a business plan for my business?
4. How much will it cost to set up my business?
5. Is my business online based or BOTH online and offline?
6. Do I need a dedicated website for my business and how much will it cost?
7. How will I market my business whether online or offline?
8. What is the right strategy to use to market my business?
9. Am I getting value for money in advertising my business?
10. Am I reaching the right audience with my advertising?
Having a positive answer for all these questions can only lead you to the next stage of your pursuit of running an online business.
Engage yourself in research into the business you want to get involve in and have a go at it. Take for instance, the Mobile Phone Industry. Statistics have shown the total number of mobile phone users worldwide from 2013 to 2019. For 2017 the number of mobile phone users is forecast to reach 4.77 billion. Customers and potential customers use their mobile phones to browse the internet for Products and Services more than a Laptop or Desktop computer, so it make sense for business owners to utilize this piece of technology for marketing their products and services. This could suggest that there is an opportunity to tap into the mobile app industry to meet the needs of these businesses requiring mobile apps.
Millions of apps for almost anything you can think of, are now in circulation whether for free download or at a cost. You might ask, why don't I have a slice of the pie and start a mobile app business? The excitement kicks in, but one has to have some kind of knowledge about the whole App design process. This will probably force you to dig deeper into your research on the whole aspect of mobile app development. With this being established, my first question is answered; through study and research, you have made an informed decision to get involved in Mobile App Design and Development. But, what will you be offering that will be better than your Competitors? This is not a simple question to answer, but to say the least, strive to offer quality products and services to customers, and simply make your Products and Services more affordable while maintaining quality.
Starting a business without some kind of a business plan is like driving onto a very long motorway with 1/4 tank of fuel, with the hope that it will take you to the next service exit. The business plan will give you a breakdown of what you need for the business even though success is not guaranteed, as there are a number of opposing factors along the way.
There are a lot of businesses with little or no startup cost as opposed to other businesses with huge startup cost. It also depends on whether your business will both be online and offline. You have to decide if the business you want to indulge in, has minimal startup cost.
To setup an online business, does not have to cost an arm and a leg, if you take the time to do extensive research into the business you want to get into.
If your business is online based, advertising it to the right audience can be a huge task. Finding the right sources to advertise your business, can be quite challenging and risky as this is where you can spend huge sums of money to advertise, but yet get little return on investment if the advertising strategy is wrong.
Advertising a business to a targeted audience involves a number of factors like;
1. Google Indexing
2. Search Engine Optimisation (SEO)
3. Domain Authority (DA)
4. Page Ranking (PR)
5. Back links
6. Social Media
7. Joining Forums
8. Blogging
9. Google AdWords
10. Google Analytics
11. Keywords Research
To do all of these stuff can be demanding and boring, but if you need success in any business, you just have to get on with the task at hand.
Handing over this challenging task to an SEO Expert can be quite expensive. If you put the time and effort in and do your research and utilize the available SEO tools on the Market, believe me, you can bring your online business to life without 'breaking the bank'.
HERE ARE THE TEN QUESTIONS TO ASK YOURSELF:
1. What type of online business do I want to engage in?
2. What do I have on offer that will be better than my Competitors in my niche?
3. Do I need to prepare a business plan for my business?
4. How much will it cost to set up my business?
5. Is my business online based or BOTH online and offline?
6. Do I need a dedicated website for my business and how much will it cost?
7. How will I market my business whether online or offline?
8. What is the right strategy to use to market my business?
9. Am I getting value for money in advertising my business?
10. Am I reaching the right audience with my advertising?
Having a positive answer for all these questions can only lead you to the next stage of your pursuit of running an online business.
Engage yourself in research into the business you want to get involve in and have a go at it. Take for instance, the Mobile Phone Industry. Statistics have shown the total number of mobile phone users worldwide from 2013 to 2019. For 2017 the number of mobile phone users is forecast to reach 4.77 billion. Customers and potential customers use their mobile phones to browse the internet for Products and Services more than a Laptop or Desktop computer, so it make sense for business owners to utilize this piece of technology for marketing their products and services. This could suggest that there is an opportunity to tap into the mobile app industry to meet the needs of these businesses requiring mobile apps.
Millions of apps for almost anything you can think of, are now in circulation whether for free download or at a cost. You might ask, why don't I have a slice of the pie and start a mobile app business? The excitement kicks in, but one has to have some kind of knowledge about the whole App design process. This will probably force you to dig deeper into your research on the whole aspect of mobile app development. With this being established, my first question is answered; through study and research, you have made an informed decision to get involved in Mobile App Design and Development. But, what will you be offering that will be better than your Competitors? This is not a simple question to answer, but to say the least, strive to offer quality products and services to customers, and simply make your Products and Services more affordable while maintaining quality.
Starting a business without some kind of a business plan is like driving onto a very long motorway with 1/4 tank of fuel, with the hope that it will take you to the next service exit. The business plan will give you a breakdown of what you need for the business even though success is not guaranteed, as there are a number of opposing factors along the way.
There are a lot of businesses with little or no startup cost as opposed to other businesses with huge startup cost. It also depends on whether your business will both be online and offline. You have to decide if the business you want to indulge in, has minimal startup cost.
To setup an online business, does not have to cost an arm and a leg, if you take the time to do extensive research into the business you want to get into.
If your business is online based, advertising it to the right audience can be a huge task. Finding the right sources to advertise your business, can be quite challenging and risky as this is where you can spend huge sums of money to advertise, but yet get little return on investment if the advertising strategy is wrong.
Advertising a business to a targeted audience involves a number of factors like;
1. Google Indexing
2. Search Engine Optimisation (SEO)
3. Domain Authority (DA)
4. Page Ranking (PR)
5. Back links
6. Social Media
7. Joining Forums
8. Blogging
9. Google AdWords
10. Google Analytics
11. Keywords Research
To do all of these stuff can be demanding and boring, but if you need success in any business, you just have to get on with the task at hand.
Handing over this challenging task to an SEO Expert can be quite expensive. If you put the time and effort in and do your research and utilize the available SEO tools on the Market, believe me, you can bring your online business to life without 'breaking the bank'.
To conclude, I would say to minimise business startup costs, try
to do as much as you can yourself. When you have exhausted all avenues,
seek help.
I did not need any website design experience to build the Apptitecture's website. Therefore, not having to ask a web designer to build a website, has saved me some money which I was able to channel elsewhere in the business. Starting an online business can be quite daunting but with hard work and determination, you can have a successful business in the end.
I'm Leonard Henry, the Founder and C.E.O. of Apptitecture Mobile App Design Solutions. Visit us at https://www.myapptitecture.com for more information on how to start your own business.
Article Source:
http://EzineArticles.com/expert/Leonard_Henry/2312624
I did not need any website design experience to build the Apptitecture's website. Therefore, not having to ask a web designer to build a website, has saved me some money which I was able to channel elsewhere in the business. Starting an online business can be quite daunting but with hard work and determination, you can have a successful business in the end.
I'm Leonard Henry, the Founder and C.E.O. of Apptitecture Mobile App Design Solutions. Visit us at https://www.myapptitecture.com for more information on how to start your own business.
الخميس، 23 يونيو 2016
Why SEO Is Just One Part of Your Business Success Equation
When you log in to your Google Analytics account, do you let out a sigh of disappointment?
I mean your site is SEO optimized. You send hourly Tweets. You just added new graphics to your site.
What gives?
As a digital marketer I can tell you the secret to getting steady traffic to your website is not just about making your website search engine friendly. It's about being a true resource.
Here's some ways to be so compelling visitors keep coming back to your website for more:
Be A Wealth of Information
While having a top-ranking for a keyword phrase may get someone to visit your website once, getting them to come back requires making your website "sticky".
Offer something so amazing they can't resist coming back for more such as:
Your followers will be thrilled to get inside access to leading authorities in your field you can provide elite access to.
For example: having a Google Hangout with a world-renowned expert in an area your target market would be very interested in will make your followers thrilled at the great benefits they have in being associated with you.
Stay Relevant
When you are too scattered, it confuses people.
For example if you are a work-at-home expert and suddenly are offering a teleseminar on "potty training your toddler" it's not a match and may turn off some of your audience.
While your audience may be parents, they came to you for your home business tips, not parenting information. So it's important to stay on topic and establish yourself as an expert in that one area.
Give Back
More consumers are looking to associate with businesses who not only serve their immediate needs, but also help serve the world.
Tell the world about the charitable causes that you support. If you are serving in a soup kitchen, share the news and invite your followers to join you.
Give them reasons to love who you are and not just what you do.
Share the best of who you are.
Serve your customers. Be a generous resource.
It's not just what you sell, but how you make your customers feel that makes the difference.
Show them you care about not only making their lives easier, but also doing the right thing in service to the world. Be good to do good.
What are you doing to make customers come back a second time to your website?
I mean your site is SEO optimized. You send hourly Tweets. You just added new graphics to your site.
What gives?
As a digital marketer I can tell you the secret to getting steady traffic to your website is not just about making your website search engine friendly. It's about being a true resource.
Here's some ways to be so compelling visitors keep coming back to your website for more:
Be A Wealth of Information
While having a top-ranking for a keyword phrase may get someone to visit your website once, getting them to come back requires making your website "sticky".
Offer something so amazing they can't resist coming back for more such as:
- Write blog posts on pressing issues that your customers really need to know about
- Share original insights and tools no one else has in white papers, survey results, and checklists etc
- Position yourself as the go-to person for help and answers. Be helpful and available in social media groups, forums, and other online mediums to answer questions
- Host webinars and teleseminars with strategies that help people get results. They will respect your expertise and generosity.
Your followers will be thrilled to get inside access to leading authorities in your field you can provide elite access to.
For example: having a Google Hangout with a world-renowned expert in an area your target market would be very interested in will make your followers thrilled at the great benefits they have in being associated with you.
Stay Relevant
When you are too scattered, it confuses people.
For example if you are a work-at-home expert and suddenly are offering a teleseminar on "potty training your toddler" it's not a match and may turn off some of your audience.
While your audience may be parents, they came to you for your home business tips, not parenting information. So it's important to stay on topic and establish yourself as an expert in that one area.
Give Back
More consumers are looking to associate with businesses who not only serve their immediate needs, but also help serve the world.
Tell the world about the charitable causes that you support. If you are serving in a soup kitchen, share the news and invite your followers to join you.
Give them reasons to love who you are and not just what you do.
Share the best of who you are.
Serve your customers. Be a generous resource.
It's not just what you sell, but how you make your customers feel that makes the difference.
Show them you care about not only making their lives easier, but also doing the right thing in service to the world. Be good to do good.
What are you doing to make customers come back a second time to your website?
Susan Friesen is the founder of eVision Media, a boutique web
development and Digital Marketing firm of over 15 years that specializes
in designing, building and marketing professional, unique websites for
entrepreneurs, businesses and organizations.
Visit http://www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".
Article Source:
http://EzineArticles.com/expert/Susan_Friesen/260293
Visit http://www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".
SEO Services and Methods: Quality Backlinks and Optimized Web Pages
Ask any digital marketer on the most effective techniques of
promoting goods and services and they will mention Search Engine
Optimization, more commonly known as SEO in one of their answers. Along
with other tools such as Search Engine Marketing (SEM), SEO helps
businesses reach out to their target audience online.
For those who are unfamiliar with it, SEO is just another one of those internet slang that businesses use; however, for companies of any scale, this is one of the most powerful tools online. One thing's for sure, as long as search engines dominate the internet, SEO services will remain to be significant. Knowing how to use various SEO techniques for a business' campaign can make a big difference.
Backlinks: A Front-runner in SEO Techniques
Google hates unnatural links, in fact, it hates anything that is bought for the sake of higher ranking. This is evident in the presence of intricate and not to mention, smart algorithms that can detect irregularities in the quality of links and traffic to any website. The golden rule in backlinks is that you never buy them unless you are prepared to face the wrath of Google. To ensure that you have good links so they can be of big help to increase your ranking, the links should come from relevant and trusted sources. Also, keep an eye out for your anchor texts since they would direct potential customers to your site.
To be linked by an authority source, the only thing that webmasters can do is to produce original and unique content. From there, websites and blogs that are within your niche' can naturally see you as an authority in your line of expertise.
Optimized Web Pages: Promoting Better User Experience
Nobody likes looking at the loading button no matter how creative the icons are. Waiting is simply not an option if you want visitors to stay on your page. One of the qualities of a well-optimized page is its fast loading capacity. A website that uses clean and organized theme without looking stiff and boring can still load quite quickly. Not only will the visitors have an easier time browsing through your pages, they can even do so without waiting for too long. This will instantly get you polished in the eyes of Google for providing a good user experience. This, by the way, is one of the main factors that are being considered by Google when giving out ranking.
The matter of choosing either a generic theme or coming up with an original theme for a website as more effective is still up for debate. Others point out that having the same "look" with other web pages can help establish familiarity with the visitors; some emphasize that retention can be instilled on visitors who find your website unique. Either way, themes are supposed to be utilized to encourage better user experience without sacrificing speed, quality and engagement.
SEO services will continue to be an effective technique in advertising goods online. With the help of tools such as backlinks and optimized web pages along with other efficient methods, businesses can promote their goods on prospective consumers without spending too much on traditional offline advertising.
For those who are unfamiliar with it, SEO is just another one of those internet slang that businesses use; however, for companies of any scale, this is one of the most powerful tools online. One thing's for sure, as long as search engines dominate the internet, SEO services will remain to be significant. Knowing how to use various SEO techniques for a business' campaign can make a big difference.
Backlinks: A Front-runner in SEO Techniques
Google hates unnatural links, in fact, it hates anything that is bought for the sake of higher ranking. This is evident in the presence of intricate and not to mention, smart algorithms that can detect irregularities in the quality of links and traffic to any website. The golden rule in backlinks is that you never buy them unless you are prepared to face the wrath of Google. To ensure that you have good links so they can be of big help to increase your ranking, the links should come from relevant and trusted sources. Also, keep an eye out for your anchor texts since they would direct potential customers to your site.
To be linked by an authority source, the only thing that webmasters can do is to produce original and unique content. From there, websites and blogs that are within your niche' can naturally see you as an authority in your line of expertise.
Optimized Web Pages: Promoting Better User Experience
Nobody likes looking at the loading button no matter how creative the icons are. Waiting is simply not an option if you want visitors to stay on your page. One of the qualities of a well-optimized page is its fast loading capacity. A website that uses clean and organized theme without looking stiff and boring can still load quite quickly. Not only will the visitors have an easier time browsing through your pages, they can even do so without waiting for too long. This will instantly get you polished in the eyes of Google for providing a good user experience. This, by the way, is one of the main factors that are being considered by Google when giving out ranking.
The matter of choosing either a generic theme or coming up with an original theme for a website as more effective is still up for debate. Others point out that having the same "look" with other web pages can help establish familiarity with the visitors; some emphasize that retention can be instilled on visitors who find your website unique. Either way, themes are supposed to be utilized to encourage better user experience without sacrificing speed, quality and engagement.
SEO services will continue to be an effective technique in advertising goods online. With the help of tools such as backlinks and optimized web pages along with other efficient methods, businesses can promote their goods on prospective consumers without spending too much on traditional offline advertising.
To make the most of your website, you have to make sure that you get a steady stream of visitors. Increase your site traffic with the right SEO services. Don't know how to start? Let UpRush Social Geeker's article marketing packages be your guide.
Article Source:
http://EzineArticles.com/expert/Rhonadale_Florentino/237944
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