Google wants to send you traffic. That's right. In fact, that is
their entire business model. Think about it. Their business doesn't work
if people don't search and get results. Because if they didn't get
results then they wouldn't come back and search more. And if they didn't
come back and search more, Google wouldn't have any traffic.
So then why does Google spend so much time banning different practices, and seemingly making it harder and harder to get your page in Google? They want your content, but make it really hard?
The reason is simple: they want the best content, not the content by the person who spends the most money getting links to their content. The thing is, up until recently, their biggest method of determining what the best content is, was links. Because linking is a great proxy for interest, absent maliciousness. Which is what they think of excessive linking - maliciousness. But enter top-notch coding and social media. Now Google has two new weapons against spamming content creators: they can first of all determine if the content is written by a human (for the most part) and it is very difficult to spam Google into giving you traffic you don't deserve. And they are now able to use social media stats to determine the level of real traffic (and hence interest) a piece of content generates.
Because of this, they no longer have to rely only on links. And so what we are seeing in the article marketing world is that links are becoming less important. What we are seeing in the search world is that links are becoming less important. In fact, we are seeing that if you get a ton of links to your article, Google is probably going to show it less not more. Because they have gotten extremely sophisticated about knowing that you are not getting the links naturally, but are instead getting the links through purchases or automated spammy methods. And they are simply discounting those links.
So what does this mean for you, the small time marketer? It is actually very good. Because in the past, if you wanted search rankings, you had to do crazy things to get enough links to compete with the big boys in your niche. So it was very hard to do SEO. Very hard. But now things are different. In fact, if you have been watching the SEO rankings for your own niche, you have probably noticed that lately smaller and smaller websites and blogs are getting the top rankings. And the bigger sites are getting lower rankings.
Go ahead, do some Google searches for your niche keywords. You will likely see this occurring.
So then why does Google spend so much time banning different practices, and seemingly making it harder and harder to get your page in Google? They want your content, but make it really hard?
The reason is simple: they want the best content, not the content by the person who spends the most money getting links to their content. The thing is, up until recently, their biggest method of determining what the best content is, was links. Because linking is a great proxy for interest, absent maliciousness. Which is what they think of excessive linking - maliciousness. But enter top-notch coding and social media. Now Google has two new weapons against spamming content creators: they can first of all determine if the content is written by a human (for the most part) and it is very difficult to spam Google into giving you traffic you don't deserve. And they are now able to use social media stats to determine the level of real traffic (and hence interest) a piece of content generates.
Because of this, they no longer have to rely only on links. And so what we are seeing in the article marketing world is that links are becoming less important. What we are seeing in the search world is that links are becoming less important. In fact, we are seeing that if you get a ton of links to your article, Google is probably going to show it less not more. Because they have gotten extremely sophisticated about knowing that you are not getting the links naturally, but are instead getting the links through purchases or automated spammy methods. And they are simply discounting those links.
So what does this mean for you, the small time marketer? It is actually very good. Because in the past, if you wanted search rankings, you had to do crazy things to get enough links to compete with the big boys in your niche. So it was very hard to do SEO. Very hard. But now things are different. In fact, if you have been watching the SEO rankings for your own niche, you have probably noticed that lately smaller and smaller websites and blogs are getting the top rankings. And the bigger sites are getting lower rankings.
Go ahead, do some Google searches for your niche keywords. You will likely see this occurring.
By the way, do you want to add a coaching program to your business? If so, download my brand new free training here: coaching program training
Sean Mize is the author of Anyone Can Coach, the definitive guide to starting your own coaching program fast.
Article Source:
http://EzineArticles.com/expert/Sean_Mize/28298
Sean Mize is the author of Anyone Can Coach, the definitive guide to starting your own coaching program fast.
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